Retreat Branding
The "For the Kingdom" retreat in 2023 was held for the Young Professionals group at Our Lady of Grace Catholic Church in Edina, MN. I was given the freedom to create a unique and eye-catching brand centered on the theme of faith as the basis for which a person enters the Kingdom of God.
I began by picking a set of colors and a diverse typeface, then I incorporated a set of graphic assets to draw the brand back to the theme. I worked with the retreat leader to solidify visuals that were appealing and avoided clichés: the waves represent the turbulent world that the young professionals of our age must navigate, and the anchor visual represents how we are anchored in faith, striving first for God's Kingdom above all else.
From there, I created a series of promotional materials including social media graphics and both printed and digital posters for use on the church's campus. I also created a booklet which participants would use at the event for taking notes.
Interested in creating something similar? Let’s get started!